About Chalk Paint™ by Annie Sloan

Annie Sloan is a talented British artist who created Chalk Paint™ 25 years ago. Backed by her extensive fine arts knowledge and a deep understanding of colours and pigments, Annie had in mind to create a paint that would eliminate the necessity to do a lot of prep work, thereby allowing the user to get to the fun part faster: painting! The result is a paint that has superior coverage and adhesion and that contains high quality ingredients and colour pigments. Annie called her paint Chalk Paint™ because of its beautiful velvety matte finish.


In our opinion, Chalk Paint™ decorative paint by Annie Sloan is the Best Paint in the World, for the following reasons:

  • it is easy to use
  • it requires minimal prep
  • it has superior coverage and adhesion
  • it contains high quality ingredients
  • it is versatile: you can use it on any surface, inside and out
  • it has no VOC so it is environmentally friendly
  • the colours are mixed intelligently and you can mix them together to extend the palette
  • it allows you to be creative!
  • it has been produced since 1990 so it is tried and tested!

Come visit us to learn more and see and feel the paint in person.



Visit to find a retailer near you.